Website Audits

What it is

A deep, no-nonsense SEO and performance audit of your WordPress or business website, delivered personally for Niagara Region business owners. We analyze every critical factor that determines whether your site shows up when customers in St. Catharines, Niagara Falls, Welland, Thorold, Niagara-on-the-Lake, Fort Erie, Grimsby, Lincoln, Pelham, or Port Colborne search for your services on Google. Our audit covers technical SEO (crawlability, indexing, site structure, schema markup, XML sitemaps, robots.txt, canonical tags, and redirect issues), on-page SEO (title tags, meta descriptions, heading structure, keyword usage, content quality, internal linking, and image optimization), page speed and Core Web Vitals (Largest Contentful Paint, First Input Delay, Cumulative Layout Shift, plus server response time, render-blocking resources, and image delivery), mobile usability (responsive design, touch targets, font sizing, and mobile-specific issues), conversion optimization (call-to-action placement, form design, trust signals, messaging clarity, and user flow), local SEO health (Google Business Profile status, NAP consistency across the web, local citations, review presence, and location page optimization), and a side-by-side competitor analysis comparing your site against the top 2–3 ranking competitors in your Niagara market. You get a clear, prioritized action list — not a 50-page PDF full of jargon. Every issue is ranked by impact and effort so you know exactly what to tackle first for the biggest ranking and conversion gains.

Why it matters

Most Niagara business owners have no idea why their website isn't showing up on Google — or worse, they think it is showing up because they see it when they search their own business name. The reality is that searching your own name is not what your customers do. When a homeowner in Welland searches 'emergency plumber near me' or a shopper in St. Catharines types 'best dentist Niagara,' Google decides who appears in those critical top 3 results — and most local business websites have serious, fixable problems that silently kill their rankings every single day. Slow load times (especially on phones), missing or poorly written title tags, broken links, duplicate content, missing schema markup, inconsistent business listings, thin pages, and poor mobile usability are incredibly common — and each one pushes your site further down the results while your competitors climb up. A professional website audit from CheckSite reveals the exact problems holding your Niagara business back, ranked by priority so you can fix the highest-impact issues first. Even better, our audit is completely free with no obligation. We believe every Niagara business deserves to understand why their website underperforms, and we deliver the findings in plain English with a clear path forward — whether you hire us to fix it, tackle it yourself, or work with another provider.

What's included

• Complete technical SEO audit — crawlability, indexing status, site architecture, URL structure, duplicate content, canonical tags, redirect chains, broken links, and XML sitemap health.
• On-page SEO analysis for every major page — title tags, meta descriptions, H1/H2 heading hierarchy, keyword usage, content depth, internal linking, and image alt text.
• Page speed and Core Web Vitals report — Largest Contentful Paint, First Input Delay, Cumulative Layout Shift, plus actionable fixes for render-blocking scripts, unoptimized images, and slow server response.
• Mobile usability audit — responsive design testing on real devices, touch target sizing, font readability, viewport configuration, and mobile-specific layout issues.
• Local SEO health check — Google Business Profile optimization review, NAP consistency scan across directories, local citation quality, review presence, and location page assessment.
• Niagara competitor analysis — we audit the top 2–3 ranking competitor sites in your market and show you exactly what they're doing better and where you can overtake them.
• Conversion and UX critique — call-to-action placement and wording, form length and design, trust signal usage (reviews, guarantees, credentials), navigation clarity, and page flow optimization.
• Security and HTTPS review — SSL certificate status, mixed content issues, security headers, and vulnerability scanning for common WordPress exploits.
• Schema markup and structured data audit — check for LocalBusiness, Service, FAQ, Review, BreadcrumbList, and Organization schema implementation and errors.
• Backlink profile snapshot — review your existing link profile for quality, quantity, toxic links, and opportunities for Niagara-area link building.
• Content quality assessment — identify thin or duplicate content, keyword cannibalization, missing topic coverage, and opportunities for new pages that attract Niagara searchers.
• Analytics and tracking review — verify Google Analytics 4, Google Search Console, conversion tracking, and event setup are configured correctly and collecting accurate data.
• Prioritized action plan — every finding ranked by business impact and implementation effort so you know exactly what to fix first, second, and third.
• Free follow-up consultation — we walk you through the findings on a call and answer your questions so you understand every recommendation.
• No-pressure delivery — you can implement the fixes yourself, hire us, or take the report to another provider. The insights are yours either way.
• Post-redesign audit — essential after any website redesign to catch broken links, lost SEO value, redirect issues, and ranking drops before they cost you traffic.
• Pre-launch audit — catch SEO and usability problems before a new Niagara site goes live, when fixes are cheapest and fastest.
• Ideal for all Niagara business types — contractors, dentists, lawyers, real estate agents, restaurants, retail shops, salons, trades, and professional services.